The more votes a web link have the more prominent and intriguing the page is.

Better than spyware: Spyware observes customer's surfing habits & composes his profile. Using this profile dealers may display ads that are in close connection to the customer's tastes.

Users themselves build their own profile in social book marking web sites without comprehending that what they are in reality doing. By voting for a site and news item, the clients claiming "This is of taste to me". Holding sufficient votes an individual may build a user profile, knowing what is fascinating for that buyer.

The voting history (diggs) is right now widely available in various sites. Going to any user profile will introduce you to their selected stories. Then you may believe what appeals to that customer.

While number of these websites claim not to loose your private information but yet they feel free to do anything and everything with the priceless message unobstructedly.

Huge search engines and high portals which can amass this kind of personal information are beneath heavy general public scrutiny considering the safe guard of this sort of info, but social bookmarking web sites stayed underneath a radar.